Shopify & Digital Marketing

Course Description

In today’s competitive eCommerce landscape, simply having an online store is not enough. To succeed, you need to master both the technical aspects of setting up and customizing a Shopify store, as well as the strategies to drive traffic, increase sales, and grow your business. This combined Shopify + Digital Marketing course equips you with both the development and marketing skills needed to run a successful online store.

You will learn how to build a fully functional Shopify store from scratch, customize themes, integrate payment gateways, and optimize the store for a seamless customer experience. Simultaneously, you will dive into digital marketing techniques that will allow you to promote your store effectively. Topics such as search engine optimization (SEO), social media marketing, email campaigns, and paid advertising (Google Ads and Facebook Ads) will be covered, allowing you to create marketing strategies that drive qualified traffic and maximize sales.

By the end of the course, you will be able to not only create a custom Shopify store but also implement digital marketing tactics to attract customers and boost your eCommerce business.

Who this course is for

• Entrepreneurs and business owners who want to build and market their online stores
• Beginners with no prior experience in eCommerce or digital marketing
• Individuals looking to transition into the eCommerce and digital marketing industries
• Shopify developers who want to integrate marketing skills into their development workflow
• Students who want to learn the full cycle of eCommerce from store development to driving sales

Career Opportunities

• Shopify Developer with Marketing Expertise
• Digital Marketing Specialist (for eCommerce)
• eCommerce Marketing Manager
• Shopify Store Manager
• Shopify Consultant with Marketing Focus
• Social Media Marketing Manager
• Paid Media Specialist (Google Ads, Facebook Ads)
• SEO Specialist for eCommerce
• Email Marketing Specialist for Online Stores
• Content Marketing Strategist for eCommerce

LIVE Project Work

• Build a Fully Functional Shopify Store from Scratch
• Customize Shopify Theme and Product Pages
• Set Up Shopify Payment and Shipping Options
• Create an SEO Strategy for Your Shopify Store
• Implement Google Ads and Facebook Ads Campaigns
• Build a Content Marketing Plan for Your Store (Blogging, Video Marketing)
• Develop Email Marketing Campaigns (Newsletters, Promotions)
• Set Up and Optimize Social Media Marketing (Instagram, Facebook)
• Implement Retargeting and Abandoned Cart Recovery
• Create Marketing Automation Workflows to Nurture Leads
• Track and Analyze Marketing Campaign Performance

What Will You Learn in Shopify + Digital Marketing Training?

• Introduction to Shopify and Store Setup
• Shopify Theme Customization (Liquid, CSS, HTML)
• Shopify Store Management (Products, Orders, Inventory)
• Shopify Payment Gateway Integration
• Shopify SEO for Increased Organic Traffic
• Setting Up Google Analytics for Shopify
• Running Facebook and Instagram Ads
• Google Ads Campaign Management (Search Ads, Display Ads)
• Content Creation for eCommerce (Blogging, Video, User-Generated Content)
• Social Media Marketing for Shopify Stores (Building a Brand Online)
• Email Marketing Strategy (Newsletters, Automation, and Segmentation)
• Creating and Optimizing Paid Campaigns (PPC, Retargeting)
• Influencer Marketing and Collaborations
• Marketing Metrics and Analytics (Google Analytics, Facebook Insights)
• Conversion Rate Optimization (CRO) for Shopify Stores